The Agentic Commerce Protocol is poised to reshape the way products are discovered and purchased online. For merchants, it represents a new frontier: one where AI becomes your storefront, operating continuously within conversations.
To prepare:
- Audit your product data: Structured, accurate metadata will be key to discovery within ChatGPT.
- Evaluate your checkout APIs: Ensure your systems can support agent-driven sessions securely.
- Invest in conversational context: Think about how your products might be surfaced when users express needs in natural language.
In the coming years, ACP will expand beyond U.S. merchants and beyond ChatGPT itself potentially becoming a foundational layer for commerce across all agentic platforms.
In short, ACP isn’t just a protocol. It’s the start of a paradigm shift in how we think about buying, selling, and interacting in the age of intelligent agents.
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